What is SEO?
SEO is an initialism used for the term ‘Search Engine Optimization’. It’s a methodology used for boosting the performance of a website. The performance of a website can be improved by increasing the number of visitors, and overall engagement on that website. SEO helps in realizing this by making sure that your website has a high ranking in the search results. The SEO methodology can be described as a set of effective practices and techniques, which helps in achieving higher rankings and better online visibility. It is all about making your website relevant and relatable enough to be searched and clicked on by the visitors.
Why is SEO important?
SEO is important because it helps you reach your target audience with ease. If you do not have traffic on your website or blog, then you will not be able to sell your products. You’ll struggle to earn profits, or get a return of your investments. SEO makes sure that your website can be easily accessed on any search engine.
Studies have shown that over 65 percent of the people only click the top five links on the search result. They never go to page 2 of the search engine results.
SEO ensures that your content is either available on the first page or is one of the top 5 links on the first page. The SEO methodology not only deals with putting your web content on a high rank. It also improves the quality of your content and makes your website more user-friendly. People trust the search engines in providing the best and most authentic sites on the top. So, Accordingly SEO also improves the credibility and reputation of your website.
How can you boost your website’s performance by using SEO?
So, if you are ready to improve the performance of your website and your overall business, then use the following seven easy SEO methods to boost your website!
1. On-page optimization:
On-page optimization refers to all the ways and nitty-gritty that are executed on your website for improving its rank on various search engines. This includes descriptions, meta tags, keywords, etc. Several factors play an important role in conducting effective on-page optimization. For this purpose, continuous analysis and regular monitoring of your activities and their results are two key elements of this technique, which should not be ignored.
Keyword density was a technique of on-page optimization which has now been repealed by the concept of text optimization.
This concept refers to creating the content around a certain keyword in the most efficient way. The goal of this technique is to provide the visitors with content that describes the keyword most holistically and accurately. Other than this technique, you can add relevant graphics, videos. Optimize your descriptions, and meta tags to improve your website’s SEO compatibility. Meta descriptions play an indirect role in increasing the CTR (Click-Through-Rate) of your website on any search engine. The meta description should be precise but, informative. Furthermore, it should be attractive enough to make searches want to click on your link.
2. Speed optimization:
Speed optimization is a term which is used to define the time taken while downloading media content or web pages from the hosting servers of the website. It is displayed on the requesting browser. However, the page load time is the time that takes when you click the link, till when the page is completely loaded along with its contents. This speed affects the ranking of your website on the search engine which is developed based on undisclosed and proprietary algorithms, that incorporate factors like the page speed, how responsive the website is, user experience, and other factors related to the performance of the website.
Many web developers tend to overlook the page speed factor, which is a grave mistake.
We live in a time where if something is not available to us in the blink of an eye, we abandon it. Behaviour mentioned above occurred mainly due to the luxuries provided by the internet. If something is not accessible quickly , then, you’ll look for other sources. So, if your website does not load within 5 seconds, then according to a study, every 1 out of 4 visitors will close the tab.
3. Maintaining a blog:
Managing and maintaining a blog is a crucial task. Your job is not only posting consistently. You also have to provide exciting content that attracts a lot of visitors. Maintaining a blog is one of the best tactics to drive traffic to your website and to lock in potential customers. The content of the blog should be related to your business. It should provide tips and tricks, and other information, in order to educate the visitors about your field. At the end of the blog, you can introduce your business and services. Use the blog as a bait to lure your target audience to hire your services or buy your product.
4. Publishing on social media:
Publishing links to your website, blogs, and products or services on social media accounts is a great way to reach your target audience. There is a wide variety of people that use social media religiously which you can attract by using the right hashtags. It will considerably boost the number of visitors on your website. Plus it will increase the ranking of your content on the search engines.
5. Getting backlinks from relevant sources:
Backlinks are also known as incoming links or inbound links and are used for connecting one website with another. For instance, if site A adds an external link of site B, then site B will have the backlink of site A. Backlinks are essential for boosting your website’s performance because it brings you, visitors. Moreover, it also adds a vote of confidence and attaches credibility to your site.
Backlinks give a direct signal to search engines that your website is a credible source which is vouched by other websites.
The process of receiving backlinks is referred to as ‘link building’ or ‘link earning’. The backlinks which are coming from popular, or trustworthy websites are inherently more worthy than backlinks from random blogs. Even being mentioned once by a high authority and popular website can do wonders to your rankings. Various factors play a huge role in improving your website’s performance when linking to an external site. These factors include your anchor text, backlink type (follow or nofollow). The meta tags related to the linking page, etc, so make sure you pay attention to the way you create backlinks.
6. Adding new content frequently:
Another important factor that helps in boosting the performance of your website is your content and it’s relevancy. Frequently changing, relevant contents will drive continuous traffic to your website. Moreover, it will keep your blog active. If you upload new content frequently, then you’ll be able to reach more visitors and engagements. Websites that barely post any content, not only start losing their subscribers but, are also lowered in the rankings by the search engines.
You have to maintain the “active” status to maintain and improve your rankings on search engines.
Be on top of your content game because the competition is increasing as each day passes by. In addition to being relevant, with time, your website can also be classified as an “authority”. This means that you do not have to worry too much about losing your rank in the search results.
7. Building internal backlinks:
There are two types of backlinks, such as external and internal. The external backlinks are on another website pointing towards your website, while internal backlinks are within your own website. Internal backlinks can be built by putting an anchor text over a keyword that is related to another post on your website or blog. For instance, if the keyword is ‘Labrador’, then you can use that as an anchor text and build an internal link to your post where you have written about Labradors. Through this technique, the readers of a certain blog post will keep increasing each time they click on the internal backlink. As a natural result, the increased visitors, engagements and shares, will send a signal to the search engines to increase your website’s rank in the search results.
Remember, each visitor increases your website’s credibility. All of this contributes to boosting your website’s online presence and it’s overall performance.
In case you’r still not sure on how to get started, SEOlympic will help you to prepare your website for the upcoming year of 2020. People are becoming more aware of the power of blogging as each day passes by, and they are determined to earn money online by learning the golden tricks of the trade. Hence, the competition will be double, if not triple by 2020. The certified professionals at SEOlympic will help you master the immensely complicated task of boosting your website’s performance. Get in touch with the SEO experts of SEOlympic to find out how they can help you in improving your website’s performance and online presence in 2020: Contact Us!