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Digital marketing has fast become a favourite among marketers. As it’s gaining more popularity, it’s also taking different forms like SEM, SEO, PPC, and SMM. In this blog post, we’ll be trimming down to only two – search engine optimization (SEO) and social media marketing (SMM).

Algorithm updates come and go, SEO trends emerge and then disappear into the background… But in a sea of variables, one thing is always constant: …

In recent years, statistics have shown that over 50 percent of internet searches were performed using mobile phones. The majority of those searchers were looking for different products or services within their geographical locations. What this simply means is that, it is important for location-based businesses to have a solid Local SEO strategy in place.

Due to the recent Coronavirus outbreak, many businesses have had to move into the online space. There is a need to be online, not just to keep track of what is going on, but also to make money, especially in this period.

SEO can be a scary task for new business owners, and that’s understandable. You’re the new kid on the block trying to break into a circle of businesses.

Achieving better rankings in search engine results and retaining them is never an easy task. That’s because you will have to pay attention to a variety of factors to secure your rankings and get positive results. You need to focus more on the up to date factors, which can help you with achieving better rankings.

In the era of technology where businesses can build a presence online to expand their consumer base, SEO has proved to be a very effective tool for growth.

SEO is important because it helps you reach your target audience with ease. If you do not have traffic on your website or blog, then you will not be able to sell your products. You’ll struggle to earn profits, or get a return of your investments. SEO makes sure that your website can be easily accessed on any search engine.

There are many people who are using SEO as the marketing tool for their website. They need a cost-effective solution because they cannot afford to invest in the expensive marketing techniques.

The online competition is rapidly increasing. Everyone is planning to start an online business because they know it is a perfect platform to express their talent and convert their passion into a successful business.

There are many business owners who have recently launched their business online and would like to know how to implement SEO. They are new to this field but they already know the importance of SEO and would like to assure that they can generate the highest ranking.