Achieving better rankings in search engine results and retaining them is never an easy task. That’s because you will have to pay attention to a variety of factors to secure your rankings and get positive results. You need to focus more on the up to date factors, which can help you with achieving better rankings. Then you can receive the best possible results in the time you spend on SEO.
Here’s a comprehensive guide that you can follow to prepare your website’s SEO for 2020. Any person who wants to get outstanding results with SEO can follow these steps and get the job done.
Cracking Google’s new algorithm
First of all, let’s see what changes have been introduced by Google’s latest algorithm. You will need to focus more on these factors because they can massively contribute towards the rankings that you can secure at the end of the day.
– Google’s Featured Snippets
When you search for something on Google, you will be able to see a box on top of search engine results. In this box, you will find the answer to the question that you searched. The solution is presented in the form of a table, list or a paragraph. This feature is called a snippet. In most of the cases, content in the snippet is taken from the top 10 search results. Around 40% of the Google Home results are coming through this snippet. Therefore, you need to think about getting your website featured on this snippet.
There are certain steps, which you should follow to increase the chances of getting your website featured in Google Search Snippet. Long-tail keywords hold a prominent place out of them. When you are writing the content of your website, you need to make sure that you focus more on adding appropriate long-tail keywords. This is where you need to take a look at the questions that your readers will have. You should understand how the readers will ask those questions from search engines. This will provide you with the idea of how to pick long-tail keywords for the content of your website.
In the meantime, you need to make sure that headers and title tags of your website are asking the same question as the keyword searched. This can also help you to increase the chances of getting your website featured in the snippet. You need to answer the questions succinctly as well. The average number of words displayed in the snippet is in between 40 to 60. Therefore, you need to make sure that you are answering the question clearly.
– Focus on developing a brand
Brand building is one of the most effective methods to secure better placements in search engine results. Therefore, you need to try your best to go ahead and develop a brand as well. A brand has the ability to provide you with trust and authority. These are two of the most prominent things that search engines focus on while determining your rankings. Therefore, the efforts you spend to develop a brand can eventually help you with securing better results in search engines.
Brand queries can be considered as one of the most significant factors in Google’s new algorithm. You need to make sure that you are developing a brand to get your business featured on the top of search results. In the meantime, you must also make sure that nothing negative about your brand is displayed here.
– Install Amazon Polly on the website
Amazon Polly is a speech recognition application. It has the ability to read out content for you. You will be able to get hold of Amazon Polly quickly as it is available in the form of a WordPress plugin. Hence, you will even be able to integrate it on the website on your own. Once you integrate Amazon Polly with the website, you will be able to enhance the dwell time of the website by around 20%. This is one of the factors that Google algorithm considers for determining better rankings.
Some of the visitors who come to your website prefer to read the content. However, you can also find people who prefer to listen to content. Once you get Amazon Polly installed on the website, you will be able to provide both these options to the visitors. As a result, you will be able to notice them sticking around with your website for a longer duration of time.
It is also better to think about optimizing your content for voice. That’s because Google search is moving in that direction, and you will be able to increase your chances of securing better results in 2020.
– Never ignore on-page SEO
Now you have a clear understanding of how to align your website accordingly for the new Google algorithm. Along with that, you should also focus on on-page SEO. That’s because on-page SEO can contribute heavily towards the overall results that you can get.
Following are some important factors that you must work on while you focus on on-page SEO.
– Content of the website
You need to make sure that your website has 100% original content. It is better to look for duplicate content through multiple plagiarism tools. In the meantime, you need to review the visual design and use lots of multimedia elements within the content. You should add tags to the media content and optimize media size as well. Along with that, you need to get your hands on an excellent SEO keyword research tool and sprinkle keywords within the content of the site. You must never ignore getting high-quality outbound links as well.
– General on-page SEO
You need to add a proper navigation scheme and XML sitemap for the website. It is better if you can add breadcrumbs and menus to simplify navigation. Along with that, you need to have the robots.txt file as well. You need to take a look at pagination as well. Then you need to focus on the Meta Information, including Meta Tags and Meta Titles. For all the images on your website, you need to have alt text.
You need to incorporate the primary keyword in all URLs of the website. You need to make sure that you are using absolute URLs as well. Along with that, you need to simplify the dynamic URLs that you have on the site.
It is a must for your website to be mobile responsive. That’s because most of the people who use Google search are accessing it through their mobile devices. Due to this reason, you need to provide them with a mobile responsive website. If you don’t have a mobile-optimized version of your website, you will not be able to secure higher positions in the Google search engine results. Along with that, you need to double-check your website from multiple browsers and ensure that content is displayed in all of them effectively. To boost the performance of your website, you can seek the assistance of a CDN (Content Delivery Network) as well.
– Focus on social media marketing
Social media networks have become extremely popular among people out there in the world. They are also in a position to contribute heavily towards the results that you can get with boosting your search engine results. Therefore, you need to run effective social media marketing campaigns and make sure that you are boosting the visibility of your website on search engine results pages.
To begin with, you need to create your social media profiles on all the leading networks. In here, you need to take a look at social media networks such as Facebook, Twitter, LinkedIn and Instagram based on the nature of your business. After you create these profiles, you need to keep on promoting your business website. You will also be able to develop a brand easily with the help of these social media networks.
Pinterest is one of the biggest social media networks, which can contribute towards the results that you can secure with SEO. Therefore, you need to be on Pinterest. After you join Pinterest, you can also join the relevant group boards. LinkedIn Pulse is another effective method available for you to leverage the power of social media to boost your rankings. You should never ignore StumbleUpon and Reddit.
As you can see, you will have to focus on a variety of factors when you are trying to make the website ready for SEO in 2020. This can involve a lot of complicated tasks. That’s where you need to seek the assistance of a certified specialist, so the only thing you have to do is submitting your requirements and following the results. That’s it!
The team of SEOlympic is ready to help you in your project, so don’t hesitate, contact us today: